Marketing

The Quartz CONNECT CMO Summit 2025 focused on practical marketing innovation, highlighting that AI, unified data, and customer obsession are now essential. Brands like Spotify and the NFL lead in using data for hyper-personalization, while Trader Joe’s sets the standard for customer-centricity. The summit stressed the need to break down data silos, use tools like generative AI and composable CDPs, and prioritize seamless customer experiences. Marketers were urged to audit their tech stacks, launch AI pilots, and rethink engagement metrics, all while staying curious and building trust in a rapidly changing landscape.

Chuck Pearson, CEO of Rareview®, will be speaking at DE{CODE}—a WP Engine event—on Tuesday, April 15, 2025. This event is designed to inspire, educate, and empower everyone building on WordPress®. Register here to tune in.