Analytics
We’ve all experienced the frustration of seeing website traffic that doesn’t translate into results. Imagine watching a video of a potential customer navigating your site: they hover over a call to action, hesitate, and then abandon the page. Or they scroll past your key message without engaging.
Heatmaps and session recordings offer a powerful solution by providing a direct view of user behavior. Heatmaps visually represent where users click, scroll, and focus their attention, highlighting “hot” and “cold” zones on your pages. Session recordings take this a step further, allowing you to watch actual user interactions, revealing both pain points and areas of success. This granular insight allows us to pinpoint friction points, understand what content resonates, and optimize the user experience.
By identifying where users struggle, we can refine navigation, improve calls to action, and strategically position key content. Tools like Hotjar or Crazy Egg make it simple to implement this user-centric approach, transforming guesswork into data-driven decisions and ultimately creating a website that effectively drives conversions.