Company

Shannon co-founded one of the first web agencies in Austin, Texas. He’s led IT, marketing, sales, product and strategy teams for global brands and startups. He holds a BA in Psychology from the University of Texas, and a CMBA from the McCombs School of Business at UT. Having developed formal training in US Army and Air Force ROTC, Shannon advises leaders in technology, aviation, automotive, publishing, financial services, medical, retail, and CPG. Embedded within the IBM Design flagship studio, he oversaw two commercial offering teams. At Charles Schwab, he led divisional rebrand ideation from Talk to Chuck to Own Your Tomorrow. At GSD&M Omnicom, Sanders\Wingo, WordPress VIP, Fueled + 10up, and his own agency, he’s worked for Technicolor, Disney, Warner Bros, Dreamworks, Universal Studios, Dell, Southwest Airlines, BMW, IDG, AT&T, REI, Calm, Chevrolet, John Deere, Peterbilt, State Farm, American Eagle, Eventbrite, Hearst, Orca Security, and Boeing. He advised M&A activity at Automattic during their explosive growth following Series C and D rounds. Shannon is an expert on digital transformation, notably enterprise SaaS integration and content management systems. In 2012, Cardinal O’Brien knighted Shannon and his wife April into the world’s oldest military order on behalf of Pope Benedict XVI. With the formal Vatican honorifics, Sir and Dame, their work involves material and spiritual support for Christians, Jews and Muslims living together in the Holy Land. They focus on building schools, maintaining world heritage sites and encouraging visits to the region. Shannon thinks open source delivery by distributed teams is the most powerful business innovation in a generation. He is a strong proponent of WordPress as a digital strategist and key voice to analysts at Gartner, Forrester and IDC.

He believes Rareview is well poised to help enterprise teams converge during the commercial adoption of intelligent technologies. Shannon and April live in Austin with their children, Mary and Simon. They love to travel and are volunteers for the homeless and working poor in their community.