THE VIEW®
A dynamic space for sharing, discovering, and staying connected to the latest creative happenings, trends, and insights at Rareview®.
“A good foundation is to start by discussing the concept of cognitive load. This refers to the amount of mental effort someone uses to process information. Most often used in psychology and instructional design (e.g. corporate training and education), cognitive load affects how well people learn, solve problems, and make decisions. There are three types of cognitive load patterns, but for purposes of this writing—particularly in the context of web design—the focus will be on reducing extraneous load.”
Read the full essay from our CEO.

The future of content isn’t just about creating more—it’s about creating smarter. With content demand set to increase 5x to 20x in the next two years, brands must adopt a precision-driven approach. That means delivering the right content, on the right platform, at the right time. AI tools are your secret weapon, enabling companies to analyze customer behavior, predict trends, and optimize content performance in real-time. To truly maximize impact, companies need to see, coordinate, and control every aspect of the content lifecycle. AI can help streamline ideation, production, distribution, and measurement—ensuring brand content works harder and smarter.
Key insights:
Content demand will explode 20x in the next two years
Precision is the key to optimizing content performance in real-time
Leverage data and AI tools to master the content lifecycle
We’ve all experienced the frustration of seeing website traffic that doesn’t translate into results. Imagine watching a video of a potential customer navigating your site: they hover over a call to action, hesitate, and then abandon the page. Or they scroll past your key message without engaging.
Heatmaps and session recordings offer a powerful solution by providing a direct view of user behavior. Heatmaps visually represent where users click, scroll, and focus their attention, highlighting “hot” and “cold” zones on your pages. Session recordings take this a step further, allowing you to watch actual user interactions, revealing both pain points and areas of success. This granular insight allows us to pinpoint friction points, understand what content resonates, and optimize the user experience.
By identifying where users struggle, we can refine navigation, improve calls to action, and strategically position key content. Tools like Hotjar or Crazy Egg make it simple to implement this user-centric approach, transforming guesswork into data-driven decisions and ultimately creating a website that effectively drives conversions.
Our collaboration with the Kellogg Foundation on their website redesign was all about crafting an immersive experience. After launch, we tested it in a VR headset—and it was exceptional. Some websites naturally lend themselves to elevated experiences in AR/VR, and this is one of them. We’re proud of this work and thrilled to see it come to life in such an engaging way.
Last year, we co-hosted an exclusive celebrity-chef dinner at RedBird in Downtown LA to celebrate the collaboration, creativity, and excellence we’ve shared with our partners at WordPress VIP over the last 5 years. It brought together industry leaders and innovators from companies like Techcrunch, NASA, Nexstar, Realtor.com, Necessaire, and more for an evening of decadent dining and engaging conversation.
“Just as content and platforms bring people together in the digital realm, a well-crafted dining experience can do the same in the physical world.”